{"id":2739,"date":"2020-12-10T15:27:16","date_gmt":"2020-12-10T14:27:16","guid":{"rendered":"http:\/\/interflugs.local?post_type=stories&#038;p=2739"},"modified":"2021-09-02T16:18:24","modified_gmt":"2021-09-02T16:18:24","slug":"from-screen-to-mind-werbung-als-spiegel-der-krise","status":"publish","type":"new_archive","link":"https:\/\/interflugs.de\/de\/new_archive\/from-screen-to-mind-werbung-als-spiegel-der-krise\/","title":{"rendered":"From Screen to Mind &#8211; Werbung als Spiegel der Krise?"},"content":{"rendered":"<p>Forschungsprojekt von Min Kyung Kim und Seija Seidemann<\/p>\n<p>Die Idee zum Projekt \u201eFrom Screen to Mind \u2013 Werbung als Spiegel der Krise?\u201c entstand durch die Beobachtung, dass immer mehr Werbeplakate und Werbespots Corona thematisierten. Aus der Faszination, wie schnell sich dieser kommerzielle Bereich an aktuelles Geschehen anpasste, entstand der Wunsch, diese Ver\u00e4nderungen zu dokumentieren, auszuwerten und k\u00fcnstlerisch zu interpretieren. In dem Sommersemester 2020 lag der Schwerpunkt vor allem im Sammeln von Werbung, die das Thema Corona\/Covid-19 oder die damit einhergehenden Ver\u00e4nderungen der Lebenssituationen aufgriffen. Diese Sammlung von Plakaten, Anzeigen, Werbeclips und mehr pr\u00e4sentieren die Studentinnen auf einer kleinen Webseite. Erg\u00e4nzend zu den eigenen Beobachtungen, die mittels Fotografien dokumentiert worden sind, wurde die AdZyklop\u00e4die der Advision digital GmbH genutzt. Die AdZyklop\u00e4die ist umfangreiches digitales Archiv f\u00fcr Werbema\u00dfnahmen.<\/p>\n<p><a href=\"https:\/\/salon.io\/FromScreenToMind\">https:\/\/salon.io\/FromScreenToMind<\/a><\/p>\n","protected":false},"author":14,"featured_media":3594,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"year_archive":[19],"class_list":["post-2739","new_archive","type-new_archive","status-publish","has-post-thumbnail","hentry","year_archive-19"],"acf":[],"_links":{"self":[{"href":"https:\/\/interflugs.de\/de\/wp-json\/wp\/v2\/new_archive\/2739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interflugs.de\/de\/wp-json\/wp\/v2\/new_archive"}],"about":[{"href":"https:\/\/interflugs.de\/de\/wp-json\/wp\/v2\/types\/new_archive"}],"author":[{"embeddable":true,"href":"https:\/\/interflugs.de\/de\/wp-json\/wp\/v2\/users\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interflugs.de\/de\/wp-json\/wp\/v2\/media\/3594"}],"wp:attachment":[{"href":"https:\/\/interflugs.de\/de\/wp-json\/wp\/v2\/media?parent=2739"}],"wp:term":[{"taxonomy":"year_archive","embeddable":true,"href":"https:\/\/interflugs.de\/de\/wp-json\/wp\/v2\/year_archive?post=2739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}